Marketing Manager

ForemostCo, Inc./Phoenix Foliage
Winter Garden

General Purpose 
To develop, establish, and maintain a marketing department and marketing strategies to meet organizational objectives.   


Main Job Tasks and Responsibilities 
·       Conduct market research to determine market requirements for existing and future products
·       Develop pricing strategy
·       Analysis of customer research, current market conditions and competitor information
·       Develop and implement marketing plans and projects for new and existing products
·       Expand and develop marketing platforms 
·       Manage the productivity of the marketing plans and projects
·       Manage and coordinate all marketing, advertising and promotional staff and activities
·       Monitor, review and report on all marketing activity and results
·       Determine and manage the marketing budget
·       Deliver marketing activity within agreed budget
·       Report on return on investment and key performance metrics
·       Create marketing presentations
·       Liaise with media and advertising
·       Collaborate with the sales force
·       Monitor industry best practices


Education and Experience 
·       Business or marketing-related degree or equivalent professional qualification
·       Technical marketing skills
·       Proven experience in customer and market research
·       Digital marketing skills
·       Experience with relevant software applications
·       Experience in Horticulture Industry and/or experience in B2B markets

Key Competencies 
·       Excellent written and verbal communication skills
·       Formal presentation skills
·       Organization and planning
·       Strategic thinking
·       Problem analysis and problem-solving
·       Team-leadership
·       Persuasiveness
·       Adaptability
·       Creativity
·       Judgment
·       Decision-making