Digital Marketing Specialist

Cherrylake, Inc.
Groveland, FL

JOB SUMMARY

The Digital Marketing Specialist opening is an exciting opportunity to work with established and newly emerging brands in the construction, food and agriculture industries. The Digital Marketing Specialist will be working with the marketing team on the development of our consumer brands while continuing a reputable and strong wholesale brand. He/She will gain exposure to a variety of projects, functions, brands, companies, and vendors while collaborating with marketing management to implement strategies and prioritize marketing projects.


Projects include creation and design of marketing collateral for web and print, social media marketing, updating and maintaining our Wordpress websites, SEO and online advertising campaigns, email marketing, developing and increasing our video marketing for internal and external audiences, and website design and development along with other marketing projects as needed. This position requires strong graphic design skills as well as effective time management skills to ensure both routine and project-based tasks are completed in a timely manner. The ideal candidate will have 2+ years of professional marketing experience.


KEY RESPONSIBILITIES & ACCOUNTABILITIES

  • Collaborate with teams to create websites, landing pages and optimize user experience using WordPress.

  • Maintain and update existing websites with fresh content, design, and images.

  • Create and maintain email campaigns for B2B and B2C audiences, utilizing marketing automation tools.

  • Conduct general research and project based work, all of which to be performed in alignment with the company’s long term strategy.

  • Develop graphic art materials to be used by Cherrylake and sister companies.

  • Update and maintain social media channels with fresh, relevant content that supports our long term strategies.

  • Video creation for social media, training, websites, events and other advertising opportunities.

  • Measuring and reporting on the performance of digital marketing campaigns and platforms.

  • Researching and implementing content recommendations for organic and paid SEO/SEM success.

  • Researching and understanding current trends in marketing, design and technology.

  • Assists with coordination of events including, trade shows, and internal company events.

  • Assist with other project needs as part of the marketing and organizational development teams.

  • All other duties as assigned.


BASIC QUALIFICATIONS

  • 4 year college degree or Professional Marketing experience.

  • 2+ years of professional marketing experience

  • Proficient experience in the Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro).

  • Experience building and maintaining websites, specifically WordPress.

  • Detail oriented with strong analytical skills and data-driven

  • Experience using Google Analytics

  • Highly organized, detail oriented with capability of managing multiple projects and tasks at once.

  • Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

  • Proficient in Microsoft Office and/or the GSuite (Word, Excel, Powerpoint).

  • Ability to design, layout and produce various types of marketing materials

  • Good communication skills, both written and verbal. Ability to articulate well with a variety of departments.

  • Working knowledge of HTML, PHP and CSS a plus

  • Proven SEO experience a plus

  • Experience in setting up and optimizing Google Adwords campaigns a plus

  • Spanish as a second language a plus


HOURS OF WORK

Typically Monday through Friday (8:00 am - 5:00 pm). May be required to work overtime during peak times.